Benefits Of Nike s Global Growth - 992 Words

While conditions may have improved, many of its manufacturing factories in developing countries still have yet to meet Nike’s own standards. The company itself has admittedly acknowledged that low wages for some of its workers is still a concern; until this is fully resolved, we could see how this would continue to hurt the company’s image and a decline in loyalty, attachment, community and engagement which are crucial to a brand’s resonance. I also discovered that one of Nike’s biggest weaknesses is their relative dependence on the footwear market. While Nike certainly provides a wide range of products, the major source of their branding efforts and income are still coming from its market share in the footwear market. Moreover, the company suffers from limited presence in developing markets, partly due to its issues with imitation, pricing and patent protection. This weakness dramatically limits Nike’s global growth. If Nike aims to removing these limiting factors, it must find a way to improve its policies and strategies in the areas of employment, product mix development, labor, and penetration in developing markets. Nike has also grown to be heavily dependent on overseas manufacturing for a large portion of their production. The current economic recession may also have a negative impact on Nike as it is comparatively highly priced in comparison to Adidas and other competitors; this may even be one of the reasons as to why their market share is declining in the US.Show MoreRelatedNike : The World s Largest Athletic Footwear1067 Words   |  5 PagesNIKE is the world’s largest athletic footwear and apparel that ranks in the top 20 of the World’s Most Valuable Brands 2015. It designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. The company was founded in 1964 and has its headquarter in Beaverton, Oregon. 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